Project Background
Riva is a leading platform designed to streamline CRM workflows, log activity, and provide client intelligence for enterprise teams across financial services, professional services, and life sciences. Their existing digital presence lacked cohesion in branding, site structure, and SEO, making it difficult to clearly communicate their value and engage target audiences.
We partnered with Riva to deliver a full brand refresh and custom website redesign that would present their technology and expertise with clarity, credibility, and scale — positioning the company for growth and stronger industry impact.
A complete brand and website transformation for Riva Engine, designed to clarify their offering and elevate their enterprise digital presence.
Objectives
Brand Clarity & Consistency: Create a modern visual identity that reflects Riva’s innovation, reliability, and enterprise-grade positioning.
Streamlined Digital Experience: Build a user-friendly website that clearly communicates Riva’s services and differentiators while providing a smooth journey across devices and audiences.
Improved Search Visibility: Apply SEO strategy and site architecture adjustments to boost organic discoverability in competitive enterprise software markets.
Support Scalable Growth: Establish a content-driven platform and brand system that enables future updates, campaigns, and channel expansions.
Key Features Delivered
Brand Identity Overhaul: Developed a refreshed logo, refined typography and colour palette, and a visual system tailored for professional services and technology audiences.
Custom WordPress Website: Built a fast, responsive site optimized for performance and accessibility, with content structured for enterprise-level clarity.
Clear Messaging & Services Framework: Organized content that presents Riva’s features, industry solutions (e.g., CRM integrations, activity capture), and value propositions in a straightforward way.
Search Optimization & Analytics Setup: Optimised headings, meta tags, image alt-texts, caching, and analytics to track user behaviour and campaign performance.
Scalable Platform & Future-Focused CMS: Delivered a content management system and design system that empowers Riva’s team to add services, resources, and campaigns with ease.
Our Approach
Discovery Phase:
We facilitated stakeholder interviews to capture Riva’s value proposition, industry pain-points, and target audiences. Competitive analysis surfaced how enterprise software providers were positioning themselves and where opportunities existed.
Design & Development Phase:
We created wireframes and prototypes for feedback, refined visual concepts aligned to the new brand identity, and moved into development with a mobile-first focus and performance best-practices.
Implementation Phase:
On-page SEO was applied (technical setup, headings, meta tags, images). We optimised site speed through caching, image compression, and streamlined assets. Content modules, services pages, and resource sections were delivered with easy-to-use CMS functionality and tracking via analytics.
Results
Increased user engagement and session length as visitors navigated a clearer site structure.
Reduced bounce rate through improved UX and performance (specific metric available internally).
Improved organic visibility and keyword ranking in enterprise CRM and activity-capture search categories.
Riva now has a brand system and website that supports future growth, content scalability, and industry credibility.
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