Work With An SEO Agency

What is search engine optimization (SEO), and what should you expect from an SEO agency?

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Use Proven SEO Techniques to Boost Your Site's Rankings Using More Targeted Traffic.

Indeed, the vast majority of customers seldom go past the first page of Google when seeking items or services. Our SEO specialists will optimize every aspect of your website to improve your chances of attracting organic traffic. Continue reading to learn more about search engine optimization and why you should choose an SEO firm to help your online presence.

What exactly is SEO, and how does it work?

SEO is a term that refers to the process of improving Google's search results for your business's name. It's also known as "search engine optimization," a kind of digital marketing focused on increasing organic traffic to your website. If you have an SEO-friendly website, more people will find it in search results, and they'll be more likely to visit it.

An SEO agency can help with on-page optimization, off-page optimization, and even keyword research. They have the tools and knowledge to help your website rank higher in search engine results pages (SERPs), increasing traffic and generating leads.

Why should you work with an SEO agency?

To really comprehend what SEO entails, you must first understand how search engines function. A search engine is a tool that helps people locate, save, and archive data on the internet. It does so by giving information to individuals based on their queries. Bing and Yahoo are two of the most popular web search engines, Amazon and YouTube.

According to Google, the most important factor in a website's success is "a robust user experience." In other words, if you don't have a strong user experience on your website, it won't do well. So what exactly does this mean? -> The primary reason for the success of a website is considered to be a good user experience by Google.

They look at the keywords and recommend appropriate content. The use of keywords has a significant impact on the produced material; as a result, keyword selection is important to SEO. But they aren't the only things that affect search engine rankings: user experience, page speed, and mobile compatibility are just a few of them. We'll get to those.

How Does Search Engine Optimization (SEO) Work?

As we previously said, search engine placement is based on three foundations: basic SEO techniques, high-quality material, and authority. These three principles determine how we create Search Engine Optimization solutions for our customers as a digital marketing agency. Continue reading to find out more about our technical SEO, content creation, and internet authority approaches:

On-Site SEO

The technical elements of websites include the site's code, page markup, and images. These are all important components that can significantly impact your website's rankings in search results.

While it can be worthwhile to learn about some of these technical issues, it is also more than possible to outsource the technical side of SEO.


It's not about how much you know; it's about what Google knows. Since search engines need to crawl websites to find content, they must understand the site's underlying structure and its components. Without this information, search engine crawlers would have nothing to crawl and no content to index. This, of course, is bad for both search engines and website owners.

Since crawlers need this information to crawl a site effectively, it must be made available to Googlebot (Google's main web crawler). In other words, websites need to be structured so that search engines can understand them. This is where on-site/technical SEO comes in.

On-site SEO is the term used to refer to all of the factors that influence how search engines crawl, interpret, and index web pages.

While some elements may be within your direct control (e.g., site speed), others fall into the category of technical SEO and must be handled by an experienced professional.

Off-Site SEO

Off-site SEO is the process of optimizing a website's online presence to earn backlinks from high-quality websites.

While on-site SEO deals with optimizing a website itself, off-site SEO focuses on  SEO strategies external to the website being optimized.


Much like on-site SEO, Google needs to crawl and understand websites for them to be indexed. However, what is different is how off-site or "external" elements factor into the equation. While many of these factors are within your control, others are not.

For example, you can't directly control how many times your website is mentioned on other websites. However, you can control how often you publish high-quality content, participate in online conversations, and how effective your social media campaigns are.

Off-site SEO is an important part of any SEO strategy.

Site Maps

A site map is a page or file that contains links to all the other pages on your website.


Site maps are an important part of on-site SEO because they help search engines understand your website's structure.

When you add a site map, you're telling Google not only about the structure of your website but also about the relative importance of each page. This helps Google to crawl your website better and index its content.

In addition, site maps can help improve your website's user experience by providing easy access to all of your website's pages.

When creating a site map, be sure to include only the most important pages on your website.

Link Building

Link building is a crucial part of any SEO campaign. No matter how good your on-site and off-site SEO strategies are, they won't work if you don't have quality links pointing to your website.

Links come in many different forms: direct links, author/reputation mentions, paid links (yes Google penalizes them), image links (more commonly referred to as "nofollow"), etc.

If done correctly, link building can help improve your site's rankings not only for competitive keywords but also for related phrases and long-tail terms.


Think of each incoming link as an endorsement for your content - the more endorsements you've received, the better others perceive you and your content to be.

Page Speed

Page speed is a factor that you can control. In fact, Google even announced in 2010 that page speed would be an important ranking signal.


Your website's page load time significantly impacts the number of visitors that bounce from your site.

If you're not familiar with SEO terms like "bounce rate"  and "engagement," you can think of bounce rate as the percentage of visitors who leave your website after visiting only one page.

A high bounce rate is bad for two reasons: first, it indicates that your website is not providing a good user experience; and second, it tells Google that your website is not relevant to the search terms used by your potential customers.

Page speed, therefore, is an important part of your on-site SEO strategy because it both improves the user experience and tells Google that your website is relevant to specific search terms.


A geotargeted site allows you to optimize a website for a particular geographic area.


Geotargeting is a helpful off-site SEO strategy for websites trying to rank in local search results.

For example, if you're a plumber in New York City, it would be beneficial to create a geo-targeted website that includes keywords related to the city of New York.

If someone searches for "lawyers in Missisauga," your website will be more likely to appear in the search results if it is optimized for that area.

To create a geo-targeted website, you first need to identify the most relevant keywords to your business. You can then use those keywords to create content and pages specific to the geographic areas you're trying to target.

Keyword Research

A keyword is a word or phrase that explains your website's content.


For SEO, keywords are like the backbone of any search engine optimization strategy. As you identify specific high-value keywords that relate to your business and industry, you can then use those keywords to create targeted content and pages on your website.

When it comes to search engine optimization, relevancy is key. If you want your website to rank higher in the search engine results pages (SERPs), you need to ensure that your website's content is relevant to the keywords you're targeting.

To identify the best keywords for your business, you'll need to do keyword research. This involves identifying relevant keywords, analyzing the competition for those keywords, and selecting the most relevant ones for your business.

Once you've selected your target keywords, you can begin creating content and pages that are specifically optimized for those keywords.

Mobile Optimization

Mobile optimization is increasingly important because more and more people use their mobile devices to search for information online.


If your website isn't optimized for mobile devices, you're losing potential customers whose research will lead to an offline purchase.

To create a mobile-friendly website, you'll need to make sure it is responsive to different screen sizes.

You'll also need to make sure that your website's content and images are easy to read on a mobile device.

If you're not sure how to optimize your website for mobile devices, several online resources are available that can help.

SEO is an ever-evolving field, and the strategies that worked a few years ago may not work today.

That's why it's important to partner with an SEO agency that can help you stay up-to-date on the industry's latest trends and best practices.

An SEO agency can help you identify the right keywords for your business, create content and pages optimized for those keywords, and help you to improve your website's search engine ranking.

Partnering with an SEO agency can be a great way to improve your website's search engine ranking and attract more potential customers. By following the tips in this article, you can make sure that your website is well-optimized for the keywords that matter most to your business.

SEO agencies can be a great resource for businesses that want to improve their website's search engine ranking. By partnering with an SEO agency, you can access industry-leading knowledge and expertise, as well as up-to-date information on the

Website Indexing

Have you ever wondered how search engines, like Google and Bing, can list your website in their results?


When you publish web pages online, they need to be indexed to be found by people who are searching for information.

The most well-known index is the Google Index, an index of all websites and webpages that Google has indexed.

Like other search engines, Google regularly crawls through websites to find or discover new content on those sites.

So what does this mean for your business?

Search engines like Google are always accessible to internet users who need information about a specific topic.

If your website isn't indexed, it won't show up in the search engine results pages (SERPs), which means you're losing potential customers.

To make sure that Google and other search engines index your website, you'll need to submit a sitemap to those search engines.

A sitemap is a file that contains a list of all the pages on your website.

You can create a sitemap manually or use a tool like Google XML Sitemaps to generate a sitemap for you.

Once you've created a sitemap, you can submit it to Google through Google Search Console (formally known as Google Webmaster Tools).

Migration and Redirections

Another important part of the indexing process is ensuring that your website's URLs are set up correctly.

When you create a page on your website, it may be assigned an old URL (path) that no longer exists.

If you change the URL of a page on your website, you'll want to redirect customers who try to access the old URL to the new URL.

You can do this manually by creating a 301 redirect, or you can use a tool like Ahrefs,  SEMrush, or Screaming Frog SEO Spider to help you with the process.

301 redirects are permanent redirects, which means that any traffic that comes through the old URL will be redirected to the new  URL.

If you're not sure how to set up 301 redirects, you should reach out to an SEO agency to help with the process.

Content Marketing

Another part of the indexing process is to make sure that your website's content is search-engine optimized.

As more sites are indexed, it becomes increasingly important for websites to rank well in the SERPs.

The best way to do this is by creating content that uses keywords and phrases that relate to your business.

For example, if you own a pizza restaurant, you'll want to create content that uses keywords like "pizza recipes," "healthy pizza recipes," and "pizza delivery."

Using these keywords in your content will make it easier for search engines to find your website and rank it higher on the results pages.

To make sure that your website's content is search-engine optimized, you'll need to use a tool like Google Keyword Planner or Ahrefs to find keywords that are relevant to your business.

You can also use these tools to track the competition for those keywords and see how often other websites use them.

Marketing Content Strategy

Once you have a plan for creating SEO-friendly content, you'll need to create a strategy for sharing it.

This is where search engine optimization becomes social media marketing.

By optimizing your website's shareable content with keywords and phrases relevant to your business, you can get more organic traffic through the SERPs.

To do this, you'll need to create social media profiles for your business and make sure that your website's content is optimized for those platforms.

You can also use tools like Hootsuite or Buffer to help you with the process.

SEO is an important part of any business' online marketing strategy.

Measuring Your SEO Results

To measure your SEO results, you'll need to use a tool like Google Analytics to track the traffic coming from the SERPs.

As you track this organic search traffic, you should also verify who is coming through the door: looking at where the visitors are located and what device they're using can provide helpful business data to improve your site's user experience.

Once you have all of these metrics in place, it's time to look for ways to improve.

After all, competition is stiff online, and even small gains in positioning (and conversions) could make a big difference over time.

Keywords & Search Engine Optimization is our LIFE!

At WebSuitable, we employ white-hate  SEO strategies for our clients and provide them customized search engine optimization solutions to help them rank better, drive qualified traffic to their site, generate enquiries & increase sales. We are an SEO agency passionate about creating high-quality content on different topics with research and analysis of present search trends.

For more information on how we can create a customized SEO package for your needs, please feel free to contact us anytime! You can reach us at or visit

SEO optimizes web pages, so they appear higher in SERPs (Search Engine Results Pages) than the competition; i.e., websites that offer similar products or services

Online Authority

An SEO strategy also builds online authority for businesses. It helps a site rank better not only on Google but also on other search engines, thus increasing the likelihood of potential customers finding the business and, ideally, doing business with it.

SEO is important for any business that wants to increase its online visibility. Using keywords and phrases relevant to your business can optimize your website's content for social media platforms like Facebook and Twitter. You can also use tools like Hootsuite or Buffer to help you with the process.

SEO can also help you measure the results of your online marketing efforts. By tracking the traffic from the SERPs, you can see who is coming to your website and what devices they're using. You can then use this data to improve your site's user experience and increase your online visibility even further.

Why Invest In SEO?

If you're not currently investing in SEO, you're missing out on a major opportunity to reach more potential customers. Even a small increase in ranking could result in a significant increase in traffic and conversions over time.

An effective SEO strategy can also help build online authority for your business, which can lead to better rankings not only on Google but also on other search engines. In addition, by using the right keywords and phrases, you can optimize your website's content for social media platforms like Facebook and Twitter. You can also use tools like Hootsuite or Buffer to help you with the process.

SEO is an important part of any business's online marketing efforts. By tracking the traffic from the SERPs, you can measure the effectiveness of your online marketing efforts and make necessary adjustments to improve your results. SEO is an investment that can pay off big over time, so it's definitely worth considering if you're looking to increase your business's online visibility.

Why Hire An SEO Marketing Agency?

One of the reasons you should hire an SEO agency is that it will help save time. As soon as you hire an SEO agency, they do most of the work for you. If your business does not have enough resources to complete all of the tasks required by search engine optimization, for example, then consider hiring an SEO expert company that can handle all these activities faster and better than you ever could on your own. An advantage is that if you are a small business with limited employees, it would be hard for one person to run different projects at once like content writing, link building, social media marketing etc.…

If your business is growing fast and you need more manpower to manage each activity in your company, hiring an in-house staff may not be a good idea as it will be expensive.

Hiring an SEO agency is one solution that you may want to consider because they can provide certain resources that your business needs to keep up with other competitors who are constantly changing and innovating their marketing campaigns. An SEO consultant would also learn about your company's vision, mission, & goals faster than someone from the outside who would have to go through a long period of training which again saves time for your business.

Different Types Of SEO Consultants You Can Hire For Your Company:

If you decide to hire an SEO consultant, here are different types of consultants you can hire based on their skillsets:

Search Engine Optimization Specialist – A specialist is generally a high-level expert in the field of SEO, for example, having at least three years to 5 years of experience working as an SEO consultant.

Content Marketing Specialist – This type of specialist generally focuses on writing content that will help generate more organic traffic to your site. Paid search, including paid ads, is also included in this category, such as Google Adwords and Facebook Ads. Social Media Marketing Specialist – This type of specialist generally focuses on how your company can make a presence in social media channels such as Facebook, Twitter, YouTube etc.…

Conversion Rate Optimization Specialist – A conversion rate optimization specialist or "CRO" would usually focus on making more sales and increasing the number of subscribers you have by implementing different tactics and strategies like using videos and free eBooks etc.…

Web Analytics Specialist – This type of specialist specializes in looking at different data related to how users interact with your site, such as which pages are visited, where are users coming from, i.e. organic search, paid search, social media etc.… and what works and doesn't work for your company's website.

Backlink Outreach Specialist  – This type of specialist involves reaching out to other websites and blogs that may want to link back to your site.

How to Choose the Right SEO agency?

There are many SEO agencies to choose from, so how do you pick the right one for your business? Here are some tips:

1. Do your research. First, look at the agency’s website and read their case studies. Then, check out their blog and social media channels to get a sense of their approach to SEO.

2. Ask around. Talk to other businesses that have worked with SEO agencies and ask for recommendations.

3. Meet with potential agencies. Sit down with the team from each agency and discuss your needs and goals. Ask them how they would approach improving your SEO.

4. Compare quotes. Be sure to get quotes from several agencies before making a decision.

5. Make a decision. After weighing all the factors, decide which SEO agency is the best fit for your business.

Working with an SEO agency can be a great way to improve your website’s ranking and visibility online. By choosing the right agency, you can ensure that you’re getting the most out of your investment.

SEO agencies can be a great resource for businesses looking to improve their ranking and visibility online through organic SEO. By researching and comparing quotes from several agencies, you can find the perfect fit for your business.


Work with an SEO agency for your search engine optimization campaigns.

Give your business the best chance to succeed by working with an SEO agency that can provide you with results. The payoff is well worth it, as so many businesses can attest to and will continue to see for years and, ultimately, decades to come.

Still not sure if SEO is right for your business? Check out our article, "5 Reasons You Need SEO For Your Business."

SEO is a long-term investment that will continue to pay off for years to come. So if you're not sure where to start, contact our SEO experts today for a free consultation. We'd be happy to help!