With years of experience in the digital marketing industry, WebSuitable has an exceptional track record when it comes to PPC marketing services. Our company combines expertise with technology to provide clients a solid Pay-Per-Click strategy and ensure every solution drives results to their business. We implement the best AdWord practices that follow Google’s guidelines to get clients in front of their customers on different ad platforms.
Our research and analysis methods have made our clients’ PPC campaigns consistently successful. We use our experience with paid advertising models and knowledge of online marketing trends to develop a customized strategy.
We will analyze your current paid advertisement strategies and improve your campaign. Our team of researchers and online marketers will research and develop the best marketing approach for your Facebook and Google Ads.
We Have The PPC Expertise to Increase Traffic and Leads
While SEO alone can do wonders for your search rankings, a good PPC boost is necessary to generate leads and drive relevant traffic to your website, in increased amounts. Pay-per-click or PPC marketing enables your ads to reach the right audience, at the right time. It’s a tactical tool that displays your ads to users that are already interested in your products and services, or to those who have made several searches on a topic that’s related to your business.
Additionally, through a Google AdWords account, it is possible to track your campaigns and measure the clicks, impressions, and conversions that resulted from each ad within a given period. Converting visitors into paying customers is the ultimate goal of PPC. Based on these metrics, an AdWords management team will optimize your campaigns so they will reach a more targeted audience and ultimately increase your bottom line.
We understand your business and industry to select the best keywords that drive relevant traffic. Our PPC specialists analyze your competition and research your customers to ensure you’re targeting the right keywords for your ads.
AdWords Campaign Setup
Our PPC specialists will set up your ad account with the right ad groups structure. We then establish the optimal initial bids using our own internal bidding algorithm and industry baseline research
Conversion Tracking Setup
We report actual business results. We provide conversion tracking that focuses on the campaign’s positive impact to the business—not just on impressions, clicks, or traffic.
We match the right ad to the right audience. Each ad text and graphic is created and tested to target high-intent customers.
We test, monitor, and optimize every ad to get the best results. Our specialists monitor and adjust your bids to maximize your ad spend.
Reporting & Analysis
Reports are sent weekly, bi-weekly, and monthly. We show what matters to your business.
PAY PER CLICK MANAGEMENT IN THE PATH TO PURCHASE
Pay Per Click Management helps businesses by driving clients through the steps in the customer’s path to purchase.
Intent-driven moments are shaping customer journey. When these moments happen, your need to be right where customers can find you. Pay Per Click helps you get as much exposure as possible during these micro-moments, which drives awareness to your customers.
Creating text ads, graphics ads, and landing pages drive high consideration for the services you offer. Optimizing the right ads with the appropriate landing pages provides customers with a clear message about your business and prompts them into making purchasing decisions.
Effective ad messaging can increase leads that convert into sales. Pay Per Click management combines quick turnaround time and cost-effectiveness to provide your business with measurable, instant results.
BENEFITS OF PPC TO BUSINESSES
Pay Per Click is the fastest way to get results for your online marketing efforts. Unlike in Organic search, your website can appear on the first page of search results in hours and get instant traffic.
Customize your ads by audience type, device preference, location targeting, and ad scheduling to reach the right customers at the right time.
Google AdWords shows you which ads are driving the best value when it comes to customer activity or conversions – sign ups, purchases, app downloads, or calls direct from your ads. This helps in making informed decisions on ad spend.
MORE EXPOSURE TO TARGET YOUR CUSTOMERS
Whether you’re looking to increase leads or get customers to call your business, PPC makes it easier for customers to find your business on search results, Google Maps, and Display Network.
SHOW YOUR BUSINESS’S CLEAR VALUE PROPOSITION
Use ads to highlight your unique selling proposition – whether it’s a limited time offer, a product promotion, or a discount. Pay Per Click ads make it easier to get your message across to your target audience.
CONTROL YOUR BUDGET
Pay Per Click offers a cost-effective digital marketing strategy. You can set your budget for the campaign to suit your business goals. With efficient campaign management, you can drive down costs and maximize your ad spend to get the best results.