The Internet is Changing.
For decades, search engines have used relevant keywords to find the right results for their users. Today, sophisticated AI search algorithms can find the perfect results without relying on keyword placement.
That means there’s less emphasis on stuffing your content with optimized words and more emphasis on creating content that the human-like algorithm will identify as valuable and relevant.
Traditional methods like Search Engine Optimization are still important for getting your website ranked, but using the right keywords must be carefully balanced with creating valuable, pleasant-to-read content.