After we have done our research, we will develop a Toronto SEO strategy that is tailored to your specific needs and goals. This strategy will outline the following:
- MONTH 1: Onboarding, Site Review, Strategy Development
- MONTH 2: Onsite Optimization
- MONTH 3: Off-Site Optimization
- ONGOING: Monthly SEO Maintenance and Updates
We don't just throw together a generic search engine optimization plan and hope for the best like other SEO companies. We develop a customized strategy that is based on your specific needs and goals, then we execute it with precision and focus. Here's a look at our Toronto SEO services project plan:
MONTH 1: Onboarding, Site Review, Strategy Development
Before we begin, we would like to have a quick meeting to discuss your goals, demographics, competitors, etc. We will also need site access and login information (or permission to set up) Google Analytics, Webmaster Tools, etc.
Baseline SEO Audit and Report – Thoroughly audit and document existing rankings, link profile, internet presence, and social media. This baseline report will be used in our onboarding meeting and will be updated and sent to you on a monthly basis. The report will include:
- Keyword Rankings
- Popular Pages
- Backlink Profile
- Site Authority
- Social Media Presence
Website Audit – Conduct a thorough review of your website to determine your current site’s strengths and weaknesses and identify potential challenges.
Client Onboarding Meeting/Call – During our kick-off meeting/call, we will:
- Learn about your company, competitors, customers, and target demographic.
- Review the Baseline SEO Report and Website Audit
- Discuss historical and present website search engine optimization efforts.
- Identify key metrics of success (traffic, conversions, etc.)
- Set goals (traffic, primary conversions, secondary conversions)
Information Exchange – Client to provide website access (i.e. FTP, Wordpress login) and access to any existing web tool accounts (i.e. Google Analytics, Webmaster Tools)
Keyword Research, Analysis, and Selection – Research keywords and related phrases to identify primary and secondary keywords.
Develop Onsite SEO Success – Review Website Audit and create a comprehensive technical SEO strategy to improve the site’s overall onsite SEO.
Develop Landing Page Optimization Strategy – Analyze existing keyword target pages and create an optimization strategy that focuses on these pages.
Develop Content Strategy – Create content strategy including release frequency, topics, resources, and writers.
Develop Website Authority & Link Building Strategy – Evaluate current backlink profile and authority metrics to develop off-site search engine rankings including:
- Citation Cleanup (Directories, Company Listings, Etc.)
- Backlink Analysis and Cleanup
- Link Building Strategy and Budget
Develop Social Media Strategy (If Applicable) – Create a social media strategy to drive customer engagement and improve search engine authority.
Create a Technical SEO Brief – Summarize all strategies into a single SEO Strategy Brief that will be updated and sent to you on a monthly basis.
- Target Keywords and Landing Pages
- Onsite Technical SEO
- Landing Page Optimization Strategy
- Content Strategy/Schedule
- Website Authority & Link Building Strategy
MONTH 2: Onsite Optimization
Once we have planned your overall search engine optimization strategy, the next step is to optimize your website. During this stage, we will make sure your website and all landing pages are properly optimized for search engines.
In addition, we will ensure there is a relevant and properly optimized landing page on your website for each targeted keyword phrase outlined in the strategy brief.
MONTH 3: Off-Site Optimization
Once your site is optimized, it is time to re-review your internet presence and start getting the updated page information out to the search engines.
ONGOING: Monthly SEO Maintenance and Updates
The first three months laid a solid foundation on which to build your website’s authority with the search engines.
To keep the momentum going, it is essential to continue posting and promoting fresh technical SEO content regularly and fine-tune your SEO efforts each month.