SEO specialists play an important role in a digital marketing company. They are the experts when it comes to increasing a website’s traffic with the goal of making it not only search engine-friendly but user-friendly as well. Their job doesn’t end there because they are also responsible for increasing the number of leads that their clients receive through various channels online.
HOW DO OUR SEO SPECIALISTS DO THIS?
Before the numerous Google algorithm changes took place, the job description of an SEO specialist was not that complicated. They could easily get a website ranked for a lot of keywords and key phrases by just filling it with keyword-stuffed articles and creating links through manipulative tactics. But since these kind of techniques don’t work anymore, most specialists won’t think twice about switching to white hat SEO techniques.
As Google updated the search algorithm, we made sure to stay updated with the latest webmaster guidelines. This experience helped us develop and hone our knowledge and skills in search engine optimization.
Here’s a brief overview of what our SEO specialists do:
They check each component of a website and address all of the issues that they find such as broken links, missing meta title and description, and duplicate content.
KEYWORD RESEARCH AND ANALYSIS
Using the most accurate tools, they look for the most used terms in search engines and utilize them for their on-page and off-page SEO campaigns.
CONTENT GENERATION AND OPTIMIZATION
Our SEO specialists also write high-quality content that will not only get the attention of the right audience but will also convert a large percentage of them into leads.
LINK EARNING TACTICS
They know how to earn links from authoritative websites using innovative strategies to increase keyword rankings.
REPORT CREATION AND ANALYSIS
Using web analytics, they don’t only create reports but also interpret the data in order to develop a new game plan for our clients.
HOME OF THE BEST SEO SPECIALISTS
HIRE FOR ATTITUDE NOT JUST FOR SKILLS.
We are always looking for people with experience and with good work ethics. This is the reason why we continue to make our work environment friendly for everyone working with us.
KNOWLEDGE IS POWER
Since we’ve been in this industry for almost a decade, we’re able to develop the right people by providing them with the necessary education and training. We also send them to digital marketing conferences and seminars that will help improve their skills.
TRAINED TO GO BEYOND WHAT IS EXPECTED.
Our specialists don’t do the same things over and over again. They innovate techniques to further improve our SEO strategies.
More so, they collaborate with their colleagues and supervisors; they act proactively and intuitively.
PREMIUM SEO TOOLS .
Armed them with the best SEO tools in the market, our team can do their job effectively. Here are some of them:
To help uncover profitable keywords that can be used when building landing pages and creating marketing content.
To give them the ability to spy on the competitors effectively and use this to our clients’ advantage.
To create better content from the most shared topics across all social networks and connect with the right influencers in any topic area.