As the world of online marketing continues to evolve, so does SEO. Do you know why SEO now stands for search experience optimization?
During the last years, user experience has been in the spotlight and multiple search engines like Google have been updating their algorithms to account for it.
Site speed, structure, and content, as well as mobile optimization, are some of the criteria that the search engines now measure.
This way they can get an idea of whether or not their users are getting what they expect from a website, focusing on their overall experience.
What does this mean for SEO?
It simply means that the world has exited the era of search engine optimization and has entered the age of search experience optimization.
Meet Search Experience Optimization
In the past, rankings were basically based on a series of technical criteria.
By the algorithms developed they have focused on what a user experience on a website should be.
These criteria include:
In this time and era, technology has changed the world in many ways. One of them is the fast provision of information.
As a result, people have become used to high speeds and are not willing to wait long for a site to load.
Nowadays, most people use smartphones and smartphone searches now account for a more search volume than desktop searches.
Optimizing your site for mobile traffic is a necessity if you want to offer the best experience and gain high rankings in search engines.
No matter what your industry is, you should be engaging on social media.
With the search experience optimization, search engines consider social signals to measure whether a site offers a positive user experience.
Regarding the optimization of your content, first, you need to think beyond keywords.
The content should be of high quality and meet your audience’s needs.
Writing in a way that addresses the needs of your target market and being clear on your on-page SEO elements will account for a good experience.
Getting traffic to your website means that you’re doing something good.
Either people are interested in what you write or sell, coming to your site gives the engines a signal which will help your rankings.
The site structure, its design, and usability are also great factors of whether your site detracts from the user experience or not.
If you are serious about search experience optimization, you need to analyze your site’s data, using robust tools.
This will allow you to get the insights of what is happening when visitors come to your site.
What do people read the most, time on site, bounce rate and return visitor rates among other features, will be your guides towards optimization.
Search experience optimization is the evolution of SEO, aiming to the best possible end user’s experience.
If you want to take on step ahead of competition ensure that you meet all the above criteria and that your site is SEO friendly.