More and more businesses in Ottawa are discovering the wonders of the Internet. From a small business owner’s perspective, the digital world offers big opportunities. But, online marketing success doesn’t happen overnight. It is a process which you invest time, effort, and money. It’s also about smart planning and continuously exploring online marketing solutions that best fit your business model and goals. For this reason, WebSuitable offers holistic digital marketing services, with SEO, PPC, and Social Media as core marketing tactics, all aimed at long-term success.
Search engine optimization is a process of driving traffic to your website through organic means. Without it, your website and web pages are practically invisible. If you find that your campaigns are not reaching your target audience, it means that search engines can’t understand your website enough to rank it in search engine results.
Every business wants – and, more importantly, needs – to be found. Our SEO team uses a combination of creative and technical tools and techniques to make your web pages SEO-friendly, from the actual content of the meta data, link structure, and site architecture.
In the ever-expanding digital landscape, there are a million things that can affect your business’ visibility. Through advanced SEO reporting and measuring tools, we can detect every problem that impacts your search rankings and we can make sure your content gets seen. Having an SEO team behind you helps you get back on track when a problem arises and helps keep you up-to-speed with search engine trends and updates.
While SEO alone can do wonders for your search rankings, a good PPC boost is necessary to generate leads and drive relevant traffic to your website, in increased amounts. Pay-per-click or PPC marketing enables your ads to reach the right audience, at the right time. It’s a tactical tool that displays your ads to users that are already interested in your products and services, or to those who have made several searches on a topic that’s related to your business.
Additionally, through a Google AdWords account, it is possible to track your campaigns and measure the clicks, impressions, and conversions that resulted from each ad within a given period. Converting visitors into paying customers is the ultimate goal of PPC. Based on these metrics, an AdWords management team will optimize your campaigns so they will reach a more targeted audience and ultimately increase your bottom line.
Given how powerful and pervasive social media has become, it should already be an integral component of every business’ marketing strategy. Say, you have a perfectly designed and highly responsive website, your web pages are search engine-ready, and your content is top notch –the only thing you need, on top of that, is exposure.
Thanks to social media giants like Facebook and Twitter, your business can get the exposure it needs to boost the number of links to your website. Additionally, social media can serve as the main platform for you to control your online reputation, earn people’s trust and keep them engaged, and ultimately gain customer loyalty.
Using these core online marketing services, WebSuitable has helped hundreds of small to medium enterprises build their online presence, speed up conversions and maximize profit. Helping small businesses grow is our big goal. Talk to our online marketing experts, today, and get started on your digital success journey.