WebSuitable partnered with a partner agency to lead a complete brand refresh and digital transformation. The project included updating the logo and brand identity, redesigning the website in Figma, and developing a modern, responsive WordPress site optimized for content, performance, and ongoing marketing initiatives.

Beyond the redesign, WebSuitable continues to manage the Council’s website maintenance and technical support, ensuring the platform remains fast, secure, and up to date.

The Challenge

The existing website and branding no longer reflected the freshness and vibrancy of the product or its audience. Our goal was to:

• Modernize the USAEC visual identity while retaining its authenticity and heritage.
• Create a clean, approachable website showcasing U.S. apple varieties and their nutritional benefits.
• Engage Canadian consumers through seasonal recipe inspiration and educational content.
• Build awareness and drive measurable traffic through targeted paid ad campaigns.

The Solution

1. Brand Refresh

We redesigned the logo and visual system to feel modern yet rooted, using clean typography, bold colours, and imagery that reflected the natural beauty of apples. The refreshed identity created a strong, versatile foundation for all marketing materials.

2. Website Redesign

Using Figma, our team crafted a sleek, intuitive layout emphasizing high-quality imagery, easy navigation, and mobile-first performance.

The site was then developed in WordPress, enabling the client to manage content easily while integrating analytics and campaign tracking tools.

3. Strategic Digital Campaigns

We developed and manage ongoing paid ad campaigns to raise awareness in the Canadian market. Campaigns highlight different apple varieties, recipe inspiration, and seasonal storytelling — helping the brand connect emotionally with consumers.

The Results

Our integrated design and marketing efforts have delivered consistent growth and engagement:

• Increased awareness across Canadian audiences through high-performing ad campaigns.
• Significant reach and impressions, exceeding campaign benchmarks.
• Strong website engagement, with increased visits to recipe and variety pages.
• Consistent brand presentation across all digital touchpoints.
  

Together, these results strengthened USAEC’s digital footprint and positioned U.S. apples as a staple choice for Canadian consumers.

Ongoing Partnership

Today, WebSuitable continues to serve as a long-term partner for USAEC — managing website maintenance, updates, and campaign execution to keep the brand growing and top of mind throughout the year.

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