PPC Next Steps (Oboarding) Step 1 of 5 20% Client InformationBusiness NameContact Name First Last Email PhoneWebsite Account CurrencyCADUSDAUDGBPMonthly budgetNew or existing AdWords advertiser?New to Google AdsExisting Google Ads UserWhat Is Your Google Ads Account ID? Service/Product informationWhat services or products do you want to promote with your ads?Capture below. Be as detailed as possible with the different types of services/products that the client wants to promote with AdWords.What is the main offer(s) that you want to promote with your ads?E.g. Free consultation, 50% off first order, $99 special offer until end of March.Why would someone choose you over an existing advertiser or competitor?This is important so that we can differentiate ourselves in ad and landing page copy to drive more conversions. AdWords setup informationWhat geographical area do you want to target?We can target cities, provinces/states, countries, radiuses. Be as detailed as possible.What days and times are we to run ads and in what timezone?It’s important to think about when the phone is answered, emails are answered etc. Landing page setup information (if landing page is needed)We will pull content from existing sources to create our PPC landing page. Drop the useful links below.About us pageAddress & business hours infoTestimonialsOther useful contentLanding page messagingProvide as much detail as possible about the offer and messaging to be promoted on the new PPC landing page.What subdomain will we be setting up the landing page on?Our landing pages are hosted on unbounce but can be pointed at via a simple CNAME record setup. A subdomain replaces the need for us to change anything on the clients website. We want to track the following…Phone callsLead formseCommerce salesSomething elseClient destination number to send calls to...Thank you page URL after the lead form is submitted...Email address(es) we should forward lead form submissions to...Has the client provided Google Tag Manager & Analytics access?Yes, they will provide to email@example.comNo, we need to setup. This iframe contains the logic required to handle Ajax powered Gravity Forms.