DIGITAL MARKETING AS DELICIOUS AS DINNER AT YOUR RESTAURANT
Choosing a place to eat has forever changed thanks to the internet and technology. The amount of information available about your restaurant or bar might surprise you. Not only can potential patrons discover your location, business hours, and menu, they can also read reviews about your establishment and how you compare with your competitors.
Here’s the catch – none of it is for you. It’s all aimed at and created for the people looking for a nice place to eat tonight. That doesn’t mean that with the right tools and resources, a smart digital marketing team for a restaurant can’t leverage the existing opportunities.
Search Engine Optimization
Local marketing strategies that put your restaurant in front of your future diners when they are searching for a place to eat on Google.
Show off culinary skills and your concept development and designing skills with a website that matches your establishment’s quality.
Google Adwords / PPC
Click-worthy ads that maximize your budget & displayed to people that are interested in what your restaurant offers.
GET DISCOVERED LOCALLY WITH SEARCH ENGINE OPTIMIZATION FOR RESTAURANTS
Ranking for the name of your restaurant or bar is a must. But it’s not enough. You want to rank for geo-specific terms related to the restaurant business and your signature dishes.
Your future customers are local. They shop at the same place you shop and drive on the same roads as you. Target them with local search engine marketing for your restaurant or bar.
We don’t need to tell you how easy it is to type “Italian food” into your phone and get access to hundreds of options all vying for your taste buds. Optimizing to be the restaurant of choice means a strategy that puts your geographic location first.
A geo-specific on-page SEO strategy includes the basics of SEO with a local flavor. This means putting your location in the page titles, H1 and H2 headers, and making sure content paints an accurate picture of your restaurant while written in a way that is familiar to your local audience.
A local SEO strategy for restaurants differs from other strategies in that reviews are much more important. When choosing a restaurant, searchers usually require a certain number of positive reviews before making a decision. Managing your local reputation is critical for your local SEO strategy.
KEYWORD BIDS ON DINNER-TIME SEARCH TERMS FOR HUNGRY PEOPLE
A small budget can go a long way if the right keywords are targeted. But that’s only half of what it takes to make a PPC campaign for restaurants successfully. The copy of your ads and any imagery must be exactly what your future patrons want in their next favorite spot for brunch.
It’s important to understand your audience and to have a strategy that is fluid. The results of a PPC campaign vary and so too can your goals. Throwing money at keywords that haven’t been researched is a great way to waste money – something that can be hard to come by in the early days of a restaurant.
MOUTH-WATERING PHOTOS AND THE CHOICEST CONTENT A CLICK AWAY
Your dishes not only taste great but they look great too. For foodies and the hungry to understand just how great it looks, your website might be the best place to showcase your cuisine.
But a website needs to show more than just your most popular menu items. Your website should give the menu, pricing, any specials you might be offering, your hours of operations, directions to your establishment, and reviews from your satisfied customers. Additionally, it should be structured and designed in a way that makes it easy to navigate.
A website built specifically for your restaurant or bar is also the best way to give a taste of your ambiance. Frequently, people are looking for an ambiance to suit their mood as often as they are searching for a great place to eat. Show them you offer both with luring web design for your restaurant or bar.