Digital marketing for restaurants
Give our digital marketing consultants a chance and we’ll keep your tables full with digital marketing solutions for your restaurant business.
Choosing a place to eat has forever changed thanks to the internet and technology. The amount of information available about your restaurant or bar might surprise you. Not only can potential patrons discover your location, business hours, and menu, they can also read reviews about your establishment and how you compare with your competitors.
Here’s the catch – none of it is for you. It’s all aimed at and created for the people looking for a nice place to eat tonight. That doesn’t mean that with the right tools and resources, a smart digital marketing team for a restaurant can’t leverage the existing opportunities.
Ranking for the name of your restaurant or bar is a must. But it’s not enough. You want to rank for geo-specific terms related to the restaurant business and your signature dishes.
Your future customers are local. They shop at the same place you shop and drive on the same roads as you. Target them with local search engine marketing for your restaurant or bar.
We don’t need to tell you how easy it is to type “Italian food” into your phone and get access to hundreds of options all vying for your taste buds. Optimizing to be the restaurant of choice means a strategy that puts your geographic location first.
A small budget can go a long way if the right keywords are targeted. But that’s only half of what it takes to make a PPC campaign for restaurants successfully. The copy of your ads and any imagery must be exactly what your future patrons want in their next favorite spot for brunch.
It’s important to understand your audience and to have a strategy that is fluid. The results of a PPC campaign vary and so too can your goals. Throwing money at keywords that haven’t been researched is a great way to waste money – something that can be hard to come by in the early days of a restaurant.
Your dishes not only taste great but they look great too. For foodies and the hungry to understand just how great it looks, your website might be the best place to showcase your cuisine.
But a website needs to show more than just your most popular menu items. Your website should give the menu, pricing, any specials you might be offering, your hours of operations, directions to your establishment, and reviews from your satisfied customers. Additionally, it should be structured and designed in a way that makes it easy to navigate.
A website built specifically for your restaurant or bar is also the best way to give a taste of your ambiance. Frequently, people are looking for an ambiance to suit their mood as often as they are searching for a great place to eat. Show them you offer both with luring web design for your restaurant or bar.