Digital Marketing Strategies for Lawyers
Let us grow your law firms visibility online with our proven, results-driven digital marketing strategies for lawyers.
Search Engine Optimization (SEO)
The battle for the top spots on the Google search results is a very effective way to generate new leads. All it takes is an SEO strategy for lawyers that is geared towards providing answers for legal advice and showcasing your law firm’s expertise.
The reward is measurable results that have the potential to grow your law firm into one of the biggest in the country. Managing your existing clients and the sometimes complicated legal code in Canada can make search engine optimization for law firms difficult. Many law firms don’t have the budget to hire an SEO marketing specialist or SEO expert.
That’s where we come in – we guarantee to improve the web traffic for your law firm’s website. By developing an SEO marketing strategy specifically for your law firm, we can drive targeted and specific web traffic to your lawyers’ website.
A law firm’s website is a reflection of their law firm. If your law firm is competent, capable, and confident, your law firm’s website design should reflect that.
Your lawyers’ and attorney’s future clients won’t hire them because of your beautiful website – but they will think twice before hiring them if your law firm’s website is difficult to use and doesn’t easily provide answers to their need for legal advice.
Visually appealing web design for your law firm can be the deciding factor for why a potential client hires a lawyer from your law firm, rather than a rival law firm.
If your law firm already has a lawyer website but it isn’t converting or you just don’t have time to keep it updated – web development for law firms is the solution to your problem. Beautiful, intuitive, and content-rich website design for lawyers gives your law firm the first-class impression it deserves.
In more competitive markets for law firm advertising, bidding for keywords relevant to lawyers and attorneys can be competitive – and expensive. Digital advertising for law firms is not yet competitive in Canada. Your law firm marketing strategy can including targeting the same keywords for Canada for much less.
PPC advertising for lawyers usually supplements a search engine optimization strategy when immediate results are needed. Targeting the right keywords with strategic bids can put your law firm at the top of the search results page.
The trick is having a fluid law firm advertising strategy – because PPC advertising is data-driven and measurable, it can be adjusted to maximize exposure for your law firm at a price that is suitable for your law firm’s marketing budget.