SEO-focused for SaaS brings hundreds of new customers to dental inventory company

Working closely with the team at Sowingo, we continue to increase organic website traffic and keyword rankings in organic search results.

Sowingo is an established dental inventory management software. The company already had a beautiful website but it was not properly optimized for high search volume keywords. Using a combination of content marketing and digital PR, Sowingo rose to the top of Google.


  • Improve online brand visibility
  • Improve on-page website user experience
  • Optimize SEO
  • Increase lead generation efforts


  • Implemented a localized SEO strategy including on-site optimizations, backlink building, and content development
  • Focused on ranking for high-volume keywords
  • Optimized the website to improve conversion rates
  • Developed an ongoing content plan


  • Website visits increased by 48%
  • Online contact form submissions increased by 70%
  • Started ranking for hundreds of service and product-related search terms
  • Improved website engagement

The Challenge

Providing quality services earned Sowingo a great reputation. However, they faced strong competition in the industry and needed to improve brand visibility and on-page user experience to optimize for SEO and increase lead generation efforts

The Approach

WebSuitable implemented a localized SEO strategy that included on-site optimizations, backlink building, and content development. We focused on ranking for various high-volume keywords relevant to dental supplies and dental services in Canada and the United States. We optimized the website to improve user experience and conversion rates and developed an ongoing content plan to communicate their expertise in the industry. 

“We hired WebSuitable to help boost our SEO with our newly designed website. We couldn't understand why the traffic had fallen after the update. Thankfully WebSuitable was able to explain to us what had happened and how they can not only get our traffic back, but improve our SEO and boost traffic and discoverability.
We've been working with WebSuitable for over 6 months now, and we're very happy to see our website traffic is well above where it was before. Not only that, but our boost in traffic has opened us up to new opportunities as potential clients have found us much easier.
Since hiring WebSuitable, we're very pleased to have access to our own dashboard to monitor our performance, and track how their SEO work continues to improve our website traffic. Communication has been quick, they've been nothing but nice and professional, and we look forward to continuing to work with them. We would highly recommend WebSuitable!” - Ryan Barsalou, Product Designer at Sowingo


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