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From Penalty to Prosperity: How we Increased a Law Firm's Website Traffic by 334% in Just 6 Months

Client Background:

Our client is a law firm based in Toronto, Canada, specializing in personal injury cases. The firm had been doing well in terms of website traffic and rankings until they were hit by a Google algorithm update. This caused a significant drop in their website's visibility, resulting in a sharp decline in their organic traffic.


The law firm approached us with two primary goals: to recover their lost rankings and traffic after the Google algorithm update and to increase their online presence to attract more clients. Our team's challenge was to help the firm achieve these goals through a comprehensive SEO strategy.


To recover from the algorithm update, we conducted a thorough audit of the law firm's website and identified the problematic SEO tactics that had caused the drop in rankings. We worked closely with the client to address these issues, including improving the website's content, internal linking, and technical SEO.

Once we had addressed the issues, we developed a customized SEO strategy for the law firm that focused on the following:

  1. Keyword research: We identified high-value keywords relevant to the firm's services and targeted them in our optimization efforts.
  2. On-page optimization: We optimized the website's title tags, meta descriptions, headers, and content to improve its relevance and visibility to search engines.
  3. Content marketing: We developed a content marketing strategy that included creating blog posts, case studies, and videos that demonstrated the firm's expertise and attracted more clients.
  4. Link building: We acquired high-quality backlinks from authoritative and relevant sources through outreach, guest blogging, and other link building tactics.


Our SEO strategy had a significant impact on the law firm's website traffic, rankings, and leads. Here are some of the key results we achieved:

  1. Traffic increase: Within six months of working with us, the law firm's website traffic increased by 334%, from 1,200 monthly visitors to 5,220 visitors.
  2. Rankings improvement: The law firm regained its lost rankings and achieved top positions for high-value keywords, resulting in increased visibility and traffic.
  3. Lead generation: The increased traffic and improved website experience led to a significant increase in leads and cases for the law firm.


Through a comprehensive SEO strategy that addressed the client's Google algorithm update penalty, optimized their website for search engines and users, and created engaging content, we were able to help a law firm increase its website traffic by 334%. This resulted in increased leads and cases for the firm, demonstrating the effectiveness of a well-executed SEO campaign.

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