traffic growth YoY
revenue growth YoY
The client contracted WebSuitable to launch online sales through Facebook ads and increase brand awareness across Canada and the United States. The product being sold - ice cleats - is highly seasonal and is only in demand during the winter months. This leaves a very narrow opportunity window and maximum efforts need to be made during this short period of time.
Since the brand was new, a Facebook page has been created and a general engagement/awareness campaign was launched. This campaign aimed to accomplish several simultaneous objectives:
Ad copy and creatives were rotated every 2 weeks to determine the best performing combination.
Tracking was implemented through the Facebook pixel as well as through the conversion API. Shortly after the ad campaign was launched, iOS 14 update was introduced by Apple, so we needed to additionally verify the domain and set up aggregate events measurement.
Campaigns performed exactly on target. We have collected sufficient data to further implement and scale ad campaigns during future seasons.
Working closely with the team at Sowingo, we continue to increase organic website traffic and keyword rankings in organic search results.
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