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Building a Greener Future: How #HowNordic's Social Media Strategy Engaged Canadians in Sustainable Practices and Inspired Change


  • To build bridges between Canadians and people in Denmark, Finland, Iceland, Norway, Sweden, and the autonomous regions Faroe Islands, Greenland, and Åland.
  • To inspire Canadian youth aged 18-35 to engage in conversations on ecological and social well-being.
  • To promote the Nordic Region's sustainable decision-making and encourage other countries to follow suit.


#HowNordic is a social media campaign that aims to achieve the client's goals by showcasing the Nordic Region's sustainable practices and inspiring Canadians to take action towards a greener future. Our team developed a multi-faceted approach that included:

  1. Social Media Strategy: Our team developed a social media strategy that focused on building a strong online presence for #HowNordic. We created a content calendar that included informative and engaging posts about sustainable practices and ecological and social well-being. We also encouraged user-generated content by launching a social media contest where Canadians could share their own sustainable practices and be featured on the #HowNordic page.
  2. Influencer Outreach: We identified influential Canadian social media personalities who aligned with the campaign's values and reached out to them to promote the campaign and encourage their followers to get involved.
  3. Partnership Development: We developed partnerships with Canadian organizations that shared the campaign's values and helped spread the word about #HowNordic.


Through our multi-faceted approach, the #HowNordic campaign was able to achieve its goals and make a significant impact. The results include:

  1. Increased Online Presence: The #HowNordic social media pages gained a significant number of followers, likes, and shares, which helped increase the campaign's online presence and reach.
  2. User Engagement: The social media contest was a huge success, with many Canadians sharing their own sustainable practices and engaging with the campaign's content.
  3. Influencer Support: The campaign received support from many influential Canadian social media personalities, who helped promote the campaign to their followers and increase its reach.
  4. Partnership Development: The campaign was able to develop partnerships with Canadian organizations that helped spread the word about #HowNordic and increase its impact.


the #HowNordic campaign was a success, achieving its goals and inspiring Canadians to take action towards a greener future. Through our multi-faceted approach, we were able to build bridges between Canadians and the Nordic Region and showcase the benefits of sustainable decision-making.

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