Objective:

In early 2022, we partnered with a German fashion brand with the aim of expanding its presence in Canada. Our mission was to provide Search Engine Marketing (SEM) consulting, covering Search Engine Optimization (SEO) and Pay-per-Click (PPC) advertising.

‍Key Results:

• Shift in Focus: We recommended a shift in ad focus from existing to new customers searching for non-branded keywords.
• Increased Organic Clicks: Disabling brand keywords led to a significant increase in organic clicks (blue solid line on the screenshot).
• Cost Savings: Despite ongoing spending on branded keywords, we saved the client money while maintaining organic traffic levels.

Benefits:

• New Customer Reach: Our strategy reached new customers actively searching for products, expanding the client's customer base.
• Enhanced Online Visibility: Improved visibility led to increased revenue for the client.
• Retail Network Expansion: Our approach helped the client expand its retail network in Canada.
• Improved SEM Performance: Focusing on non-branded keywords and optimizing ad spend improved overall SEM performance.

Takeaways:

• Regular Optimization: Regularly reviewing and optimizing SEM strategies is crucial for cost-efficiency and performance enhancement.
• Small Changes, Big Impact: Even small adjustments can have a significant impact on SEM results.

This case study highlights how our SEM expertise helped a Olsen Fashion successfully navigate the Canadian market, save on ad spend, and achieve impressive results by targeting the right audience effectively.