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White Hat SEO Techniques: Improving Your Search Results the Right Way

We all want our website to have the best visibility possible on the popular search engines, right?In life, you always have two options. Doing it the right way--or the highway.Getting that high ranking fast isn't easy. Many people use Black Hat SEO techniques to speed the process instead of doing it the right way. It might take more time, but the way to achieve this is by using White Hat SEO techniques.The great thing about these strategies is that Google won't penalize you. And you'll be able to weather the storm when updates like Panda come around.Don't know what we're talking about? In this post, we'll tell you all about White Hat SEO and how it can improve your search results ranking.Read on to learn more!

What Is White Hat SEO?

We know that driving organic traffic is a great way to take your website to the next level.The right way to do it is by using White Hat SEO. This term refers to driving traffic to your website using strategies that require quality to perform well on search engines.Other people use the opposite techniques. The name for them is Black Hat SEO. It's when you use methods that don't follow the rules to rank better on search engines like Google or Bing.You shouldn't use this instead of the White hat. If the search engine finds out, you'll be penalized. Common Black Hat strategies are spamming customers and stuffing keywords into your content.In contrast, you should focus on developing the quality of your content, images, videos, site design, and performance. These are some of the factors search engines use to determine your ranking.

White Hat SEO Techniques: Do It the Right Way (Or the Highway)

Everyone wants to get results fast. But, you also want them to last. That's why you should only use White Hat SEO.Here are some White Hat strategies that will help you take your website to the next level.

1. Compelling Page Titles and Descriptions

This should be your first step to optimize your website. It might be tempting to label your homepage as home.But, if your website is for a dental practice in Toronto, you might be better off labeling it "The Best Dentist in Toronto."Remember that your website tells your story. So you should use a title for each page that describes your website.This applies to the page descriptions too. Meta descriptions will help your click-through rate. This description is the one that comes up on the search engine results.It will tell people why they should visit your site. You should be honest on the description, so the person decides to click because it's what they're looking for.

2. Use Permanent Links

When we talk about permanent links, we mean how you structure the links to your pages. An example is if you're selling a product like dinosaur t-shirts on your website.Is the name of that page some random combination of characters? You shouldn't be naming your pages in that way.For this example, you should name your page something like ""Hyphens are your best friend in permanent linking. They'll help you keep your links easy to read and clean, making them search engine friendly.

3. Win Your Audience with Speed

Once you're done designing your website, making it fast can become your worse nightmare.Having a fast website will help your ranking and customer experience. Most customers will leave a website if it doesn't load in 3 seconds or less. You should always be mindful of your website's speed because it will help keep your repeat customers coming back.Improving your speed might be difficult if the problem is your server. Changes like compressing your photos, using CDN, and minifying CSS and Javascript can improve your website's speed.

4. Optimize Your Photos

When we talk about optimizing your photos, it isn't as complicated as it sounds. We're referring to the way you name them. You shouldn't use numbers or complicated phrases that don't relate to your content.Remember that search engines analyze the tags on those photos. It doesn't know that image 1 is a photo of a doctor just because your website is about your dentist practice in Toronto.Google would know that, however, if you named that photo "Toronto Dentist" or something along those lines. Using keywords that relate to your website can help your website's visibility.Also, you shouldn't forget to include this as your alt-tag as well. They use this information to make your site easy to navigate for the visually impaired. It will help your ranking too because the search engines will know you're making your website easy to use.

5. Write Long Form Content

Creating a blog can be a great way to improve your organic traffic. You should aim to publish posts of a minimum of 1,000 words. Experts have found that blogs that post 16 or more posts per month have more traffic.Use these posts to bring value to your customers. Don't just throw them advertisements for your services. You should incorporate keywords related to your services that you haven't been able to use in your other pages.An example would be to publish a post about 10 Dental Hygiene Tips for your dental practice website. These types of posts help the patients while reminding them that you care about their health.Next time they're looking for a dentist, they'll remember that your post told them great tips to take care of themselves.

Can White Hat SEO Optimization Really Make a Difference?

Yes, White Hat SEO optimization can make a difference.Remember that when you apply these strategies you won't be penalized by the search engines. Also, you won't have to worry when new search engine updates come around.Using White Hat SEO techniques can help you achieve the search engine ranking you need to take your website to the next level. Don't forget to focus on your content and tell your story. You want your visitors to remember what makes you different from the rest.Want to learn your website's SEO ranking? Get your free SEO report today!

Headshot of Nik Paprocki, head of growth at WebSuitable.
Nik Paprocki
Head Of Growth
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