The Ultimate 2021 Facebook Marketing Guide

Nik Paprocki
Head Of Growth

Social media marketing is a great way to advertise your business and keep in contact with your clients. However, creating a quality Facebook marketing strategy can be a challenge. Without the proper knowledge of the platform, your attempts at Facebook marketing may be for nothing.

How can you create a strong Facebook marketing strategy?

You should be in the know when it comes to how to market on Facebook. Here's what you should know about advertising on Facebook.

Post with Intent

You should always consider the goal of your posts before you update your Facebook page. Strongly consider the effect that your post will have on your clients; knowing ahead of time what you want each post to do is paramount to keeping your viewers engaged.

Posting random content on your business's page is likely to disengage your followers. You should only post high-quality content that is capable of engaging your viewers!

Understand Your Demographic

Your client base will be more likely to identify with your brand and products if you understand them and blend in. No one likes to feel forced into purchasing something. Approaching your target demographic in an easy-to-understand way will help them feel at ease with your brand.

Try to avoid posts that are heavily promotional in order to blend in. This will help your potential clients feel more comfortable when they see your posts on their page.

Create a Facebook Group Page

Facebook groups are a great way for you to interact directly with your clients without a need for actual advertising. These groups can be used as a way to transfer information about your various products in a digestible manner.

For example, let's say that you have a business that sells a variety of makeup products. Creating a page about proper skincare techniques is a great way to help your clients get involved with each other and with you directly. These groups grow on their own as people share the group with each other, creating a niche within your industry.

Your clients can then discuss their preferred skincare products and give advice to others on different techniques to try. You can also promote your own products within the chat as a way to get business without pushing it on your clients.

Update Your Facebook Story Regularly

Posting to your Facebook story is just as important as uploading content to your business page. Facebook stories have a more casual feel about them and will help your clients feel more connected to you and your business. Being behind the scenes with you and your company makes them feel as though they are there with you, making it far more personal for them.

Livestreams are becoming more and more popular with Facebook users, making them a great option for your Facebook story updates. Make sure you're updating your clients regularly through your story to keep them connected to your brand.

Don't Forget Good Customer Service

Facebook is a great platform for addressing your client's issues and helping to find solutions to their questions. Many companies have begun using bots or social media managers to chat with their clients on Facebook and answer their questions. Not only that, but Facebook bots can send quick thank-you messages for purchasing a product with your company or leaving a positive review.

Respond to Messages ASAP

If you want to keep your clients engaged with your content, you should make sure you're responding to their messages as soon as possible. This may mean having a bot to message your clients back within minutes of receiving a message or having social media managers who can review messages for you.

Regardless of how you choose to answer messages online, you should have something set in place for your clients. Otherwise, your customers may become irritated that their messages haven't been responded to.

Boosted Posts are Your Friends

Many companies struggle with Facebook marketing due to Facebook's constantly changing algorithm. Boosted posts, also called sponsored posts, are a great way to combat these changes and make your content seen.

Boosted posts cost very little and can reach a large number of people in a small amount of time. They can bring more clicks to certain advertisements, making you more money fast.

Understand Facebook's Power Editor Tool

Facebook has tools in place to help you with your marketing strategy. Don't be afraid to learn how to use them. The power editor tool boosts your posts and makes them visible to more people at once!

Test Your Ad Placements

Make sure to view your analytics on occasion to see which of your ads are performing better. That way, you can focus your money on ads that work best for your company. There are many different types of Facebook ads, so don't be afraid to try out different types to see what works best.

Optimize Your Profile Page

It's crucial to keep your business profile page easily accessible to your clients. A website that is hard to navigate will frustrate your viewers and may cause them to stop visiting your page.

Optimize tabs on your page so that your viewers can navigate your Facebook page with ease. Don't overload your viewers with too many tabs; keeping your page concise will make it easier for your clients to find the information they need.

Different Types of Facebook Ads

There are a few different types of advertisements that you can use on Facebook, each with its own unique benefits and disadvantages. You may have to experiment to figure out what type of advertisement works best for you. There are many different types of ads, but here are a few of the main ones you should try out.

Classic Facebook ads are what you are most likely to see on Facebook. They appear on the sidebar of your timeline and have a title, a brief description, and an image to accompany them. These clickable images lead your viewers directly to your product or the services you provide for more information.

These ads are capable of reaching a wide variety of Facebook users and can be streamed across multiple platforms. Unfortunately, they can be lost in a sea of similar advertisements.

Video ads are a great way to display exactly what you do and the services you provide. They are similar to the traditional link ads except with videos instead of images.

Facebook lead ads are perfect for generating leads for your company! Your clients can use Facebook directly to download your content or sign themselves up to receive emails or text messages from your company.

Facebook Contests

Facebook contests are a good way to engage your clients directly. They also help increase your number of fans and increase brand awareness. Your clients can receive any number of rewards from your company in exchange for entering a simple contest!

Unfortunately, you won't be able to run the contest through Facebook itself. Instead, the contest would be run through a third party and facilitated through Facebook.

Sponsored Stories

Sponsored stories help you share your products and services with a wide variety of potential clients. With a small amount of money, you can improve the chances of your business's story ending up on someone's timeline.

Sponsored stories also share your client's interactions with your business with their friends, allowing more people to interact with your company's page. People are far more likely to visit your page if they know someone else who uses your products or services; sponsored stories show your client's friends when they have liked, shared, or commented on one of your posts or stories.

Facebook Promoted Posts

Facebook promoted posts are a guarantee that certain posts reach a certain number of people. This is done for a set fee each month, allowing your posts to be viewed by more people than may normally view your posts.

You may be wondering why you would need your posts to be promoted if your followers already regularly see your posts. However, your viewers may not see every one of your posts each time you update. In order to do so, they would need to be constantly watching your business's Facebook feed.

Promoted posts help ensure your regular viewers still see the posts you are making. They are easy to set up and reasonably priced, making them the perfect way to help your viewers stay up to date with your company!

Facebook Marketing Like a Pro

Facebook Marketing is a great way to keep your clients connected to your company and gain a larger following for your products and services. Keeping up with a proper Facebook marketing strategy is key to building up your business and reaching more people.

Do you want help updating your Facebook marketing strategy and developing high-quality advertisements?

We're here to help. Contact us with any questions or concerns you have about our Facebook ad creation and continue reading our blog for more information.

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