If you're not familiar with Search Engine Optimization (SEO), don't feel bad. Plenty of people may not the ins-and-outs.At a basic level, SEO is a strategy to drive traffic to your website via search engines via keywords and links. And with increased traffic comes the ultimate goal -- increased revenue! The concept is simple enough: climb the search engine ladder to make your website show up on the front page. Generally speaking, people don't tend to go past the top page of Google.When was the last time you actually clicked through the third or fourth page of search results? We certainly can't remember.But how will you figure out what keywords to use and how can you make sure your site is SEO-optimized? And what about the competition?That's where we come in.
We've already established that you don't really have time to re-do your website.And what about coding? At best, building a website is time-consuming, but at worst it's a painful endeavor.Let somebody else worry about all of that! You can rest assured that your website will not only look great but will be SEO optimized. Yep, turns out that it isn't just your content that needs optimization.Your website itself has to be optimized, too!Focus on running your business and let someone else worry about the hard stuff.
If you're in a major metropolitan area like Ottawa or Toronto, you're facing tons of competition already.How the heck are you supposed to compete? You're worried about keeping your business open, you don't have time to worry about the other guys!Local SEO services can ease the burden.We can scope out the competition to see what strategies they're using, then come up with a viable strategy and implement it for you.
So what was that about keywords we were talking about earlier? What are they and why are they so important?It's simple, really. Keywords are terms that your clients may use when searching for your business or service.Let's say you run an ice cream shop. You'd want to make sure that the term 'ice cream' is used throughout your website's content.That way, when a potential client is looking for ice cream, your site will pop up. It all has to do with algorithms.And Google's algorithms update frequently, so strategies always need tweaking.
If your head is spinning, don't worry. We want to help drive customers directly to your site.Even if you don't already have a site, we can help with that! We want to be the only local SEO services you use. Check out our free SEO Analysis Tool to see how you stack up.Then give us a call or send us an email. We'd love to hear from you and help elevate your website!
Not sure how digital marketing fits into your overall business strategy? Do you want to learn more about the strategies best suited for your specific business? Book a free, no-obligation strategy call to chat with one of our Digital Strategists!
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