3 Reasons Why You Should Integrate Landing Pages Into Your Email Marketing Strategy

The objective of most emails that you send is conversion. With promotional emails that include discounts, you entice subscribers to make a purchase. With event invitations, you want to increase attendance at your event. With content offer emails, you urge subscribers to download your latest ebook, whitepaper, or webinar. Whatever …

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Getting Your Website to the Top of Google: A Complete SEO Checklist for 2020

Did you know that the sites listed on the first page of Google have an average traffic share of 95.5%? If getting your website to the top of Google is on your 2020 marketing to-do list, you’re definitely not alone. There are dozens of reasons why having a high-ranking site is beneficial …

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How to Generate Leads Online for Your Toronto Small Business

Despite how easy it looks, generating leads online is just as labor-intensive as going door to door or planning a multi-media promotional saturation campaign. Part of the problem is that getting leads offline is often easier if there is a personal peer-to-peer connection. The problem is that such qualities rarely …

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Overnight Success: Insider Secrets to Unearthing Hidden PPC Keywords for a Profitable PPC Campaign

If you’re trying to reach the top of the SERPs and snag those precious clicks from your competitors, there’s a good chance that you’ve already tried PPC keywords. A Pay-Per-Click campaign is a great way to boost your website to the top of the search results in a hurry. Organic …

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Pay-Per-Click: 10 Most Important PPC Trends and Practices You Need to Know in 2019

In 2017, seven million advertisers invested billions of dollars in pay-per-click advertising. The popularity of PPC is holding steady, even in the face of new forms of digital advertising. What should be clear is that you have a lot of competition when it comes to getting eyes and clicks on your ads. …

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