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There are many different things that can help your sites rating, but having a SSL will increase your chances of bumping your rating in the search engine results page (SERP). A SSL is another form of security that lets your user know their personal information isn’t going to be compromised.What is SSL?According to, SSL is “the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.”How to know if your site has SSL

  1. HTTP versus HTTPS

Almost all sites these days have a HTTPS URL, but the odd one out won’t. HTTPS stands for Hypertext Transfer Protocol Secure and uses SSL for safety protocol instead of its own - which HTTP does not.

  1. Lock pad in URL

On top of HTTPS URL, is the small lock pad found in the URL next to the HTTPS. This lets the user know that the traffic coming to and from the site is encrypted.How to get an SSL CertificateA certificate for your sites SSL is imperial to your sites security. There are a number of different certificates you can get, from a free certificate to one that can cost a up to a few hundred dollars a month. Today, there are three different types of certificates you can get.

  1. Extended Validation Certificates

Available for all organizations and businesses and the most encompassing type of certificate. This allows for both the user and the company/organization to be completely vetted and for the user to completely know who is behind the site and vice versa.

  1. Organization Validation Certificates

This certificate checks the user information as well as some of the company/organization. This gives the user a little information on who is behind the site.

  1. Domain Validated Certificates

Domain Validated Certificates only check the right of the user to use the domain name. No company information is checked. So, while you can be sure that is personal information is safe, if you do put any information into the site, you won’t know exactly who it is going to.The best way to tell these certificates apart is by how to URL looks.Go here ( for more information on these certificates.How to know if a site is completely allows you to scan and check a website’s domain, certificate validity, certificate chain and more. Also, by clicking on a sites “Secure” symbol, you can see certificate validity and the amount of cookies being used.With your SSL certificate and other SEO optimization tools, your sites ranking on the SERP will be up and results will show in your traffic. There’s nothing a consumer likes more than a secure page they know they can trust.

Headshot of Nik Paprocki, head of growth at WebSuitable.
Nik Paprocki
Head Of Growth
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