This category of content includes articles, and tips on Paid Search Advertising, also known as Pay-Per-Click Marketing or PPC.
CPC can range widely from business to business. It just depends on what your business budget is. This is why you need to ask the question, how much do Google Ads cost? The average CPC on Google Ads is $1 to $2. Google Ads are an optimal way to promote …
How Much Do Google Ads Cost? This is What You Should Be Spending Read More »
In 2017, seven million advertisers invested billions of dollars in pay-per-click advertising. The popularity of PPC is holding steady, even in the face of new forms of digital advertising. What should be clear is that you have a lot of competition when it comes to getting eyes and clicks on your ads. …
Pay-Per-Click: 10 Most Important PPC Trends and Practices You Need to Know in 2019 Read More »
When you start planning ways to attract web traffic, you’re bound to come across two terms: SEO and PPC. While these two things both serve to attract traffic and business to your site, they go about it in two very different ways. While there are similarities, search engine optimization (SEO) …
How can you launch a pay per click campaign that generates revenue for your business? Businesses collectively invest billions of dollars in pay per click campaigns. It’s widely seen as an effective way to increase revenue immediately and to launch new products. It’s also a way to generate revenue while other forms …
A Beginner's Guide to Launching a Killer Pay Per Click Campaign Read More »
What is Google Ads, how does it work, and how can it help you in your business? If these questions cross your mind, you need a Google Ads tutorial. Like most of Google’s tools, Ads can be incredibly helpful – but also incredibly confusing if you don’t know what you’re doing. …
The Google AdWords Tutorial Every Business Owner Needs Read More »
Campaign Organization and Naming Conventions In order to make life easier for everyone, there needs to be rules. For instance, in Canada we all drive on the right side of the road. Kaos would ensue if we each decided to drive on whatever side we wished. It is by all …
Impression share is a little known metric but a very important one and one that is often disregarded or forgotten. It does, however, provide valuable information on the health of your online ad campaigns. We need to first understand what it is. Found in Adwords as well as Bing on …
