Paid Search Advertising

This category of content includes articles, and tips on Paid Search Advertising, also known as Pay-Per-Click Marketing or PPC.

Pay-Per-Click: 10 Most Important PPC Trends and Practices You Need to Know in 2019

In 2017, seven million advertisers invested billions of dollars in pay-per-click advertising. The popularity of PPC is holding steady, even in the face of new forms of digital advertising. What should be clear is that you have a lot of competition when it comes to getting eyes and clicks on your ads. …

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A Beginner's Guide to Launching a Killer Pay Per Click Campaign

How can you launch a pay per click campaign that generates revenue for your business? Businesses collectively invest billions of dollars in pay per click campaigns. It’s widely seen as an effective way to increase revenue immediately and to launch new products. It’s also a way to generate revenue while other forms …

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Google AdWords Campaign Structure & Naming Conventions: How to Name and Organic Your PPC Campaigns

Campaign Organization and Naming Conventions In order to make life easier for everyone, there needs to be rules. For instance, in Canada we all drive on the right side of the road. Kaos would ensue if we each decided to drive on whatever side we wished. It is by all …

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