Pretty much everyone wants to drive organic traffic to their websites.
According to studies, 91 percent of adults use search engines to find what they're looking for online. This means hundreds of millions of people are using sites like Google and Bing to find information—and may be driven to your website as a result.
That's why on-page SEO is so important. Each page of your website is a long-term asset, not unlike a business card that helps people better understand what you do and what you can offer them.
Here are 5 tips for improving your on-page SEO. Apply them to make your site the best it can be!
1. Understand How on Page SEO Works
Many people don't attempt to fix their website simply because they don't understand why it matters. So you might be wondering: What is on-page SEO? And why is it important?
It's the practice of making sure your web pages are optimized for search engines to pick them up. In a way, it's like designing each web page to speak the "language" of sites like Google, Yahoo and Bing speak.
Even though more and more marketing efforts are moving to social media, SEO still matters a ton. If you want new people to discover you online, optimizing each page is key.
2. Write High-Quality Blog Articles
There are "tricks" to the trade, but none of them will matter if people don't stay on your website long enough to read what's there.
Simply put: if your website has a high bounce rate—meaning people click on it and then leave immediately—Google will never trust your pages. If your bounce rate is higher than 40 percent, you're probably in trouble.
So first and foremost, make sure that every single page you publish is of value to your audience. It's very hard and time-consuming to fix a website that Google has decided isn't trustworthy or authoritative.
3. Optimize Page Titles and Headers
Titles, headers, and even the URLs that link your website all matter for on-page SEO.
In fact, they should be aligned with one another. So if you write an article about the best car washes in St. Louis, all three of these things should be the same.
These words help readers determine if your site can offer them a solution. And more importantly, they help Google and other search engines know what you're writing about.
4. Speed up Your Pages
When monitoring in SEO, one metric to always keep in mind is page speed. The faster your pages load, the better.
People using Google to find information don't stick around long when a page won't load. If your page doesn't load in 3 seconds or less, your bounce rate will increase.
Simple ways to increase page speed include buying more hosting space and deleting unnecessary pages and plugins from your website. Having a team of professionals design your website can also help, as they generally know exactly how to speed up page loading times.
5. Use Internal and External Links
Search engines don't want your website or page to exist in a vacuum. That hardly adds credibility to your site.
Instead, they want to see you linking to other authoritative sites in your niche. They also want to see a healthy number of internal links, or pages to other content you've created. The latter gives readers a reason to stick around and get to know you more.
On-Page SEO Performance
There are many tricks to increasing on-page SEO performance, but these five are simple to apply and a great place to start.
Writing quality posts and understanding that SEO is a long game are the first steps. Without those, you won't get far. But tactics like optimizing titles and headers, making sure your web pages load quickly, and using links strategically will all help you grow, too.
Want to learn more? See how we help businesses and brands with our SEO service.