The social media landscape is constantly changing. So if you aren't keeping up-to-date on trends, you'll get left behind.So, here are five up-and-coming trends.
Live video is one of those trends that everyone agrees on.Using live video on your channels shows a certain amount of authenticity. It also fosters a connection between you and your audience.There are many platforms that you can use to get live video on your channels. Facebook has Facebook Live, while Twitter has partnered with Periscope to make it easy for you to broadcast.Taking advantage of this is a great way to create engagement.
Millenials don't respond to ads. So how do you market to them?Pinterest answered this question with their buyable pins, which linked people to the company's website through their pictures.Leveraging other social media platforms in this way is a great way to reach potential buyers. They're already interested if they're looking up your product.This doesn't get in their face or drive them away. It just makes it easy for them to buy.
Social media is just that — social. Which is why it's surprising that messaging is so often overlooked.Especially for small businesses with a small audience, messaging is how you can connect with people one on one.On social media, people want to feel that personal connection. It's part of what inspires brand loyalty and helps followers make the jump into buyers.If you're looking to take your relationship with your audience to the next level, messaging is going to be key.
Note: this is more than just posting the same post on multiple platforms. Just doing that can make you seem lazy.Rather, platform crossover is posting to multiple platforms, but smart. You tailor your message to fit the platform's unique language and culture.Some platforms, like Facebook, also allow you to connect your other accounts in tabs. Take advantage of this feature! It will make it easier for people to find you.
Pokemon Go introduced the world to just how game-changing augmented reality can be.Snapchat (and, more recently, Instagram) has taken advantage of this with their filters, but other than that, not everyone has hopped on the augmented reality train yet.Experts agree that this is probably going to change any day now! Instagram's recent addition of filters on their live stories only proves that this is the case. Get prepared now!
Then you need to build your social media audience.Social media trends are a great way to do that, but you need to have help, too. There are so many things that go into building an audience, and you need to be able to harness all of it.If you need more advice on making your social media the best it can be, check out our blog! And if you're interested in more, contact us to get a free quote. We'd love to help you out with your digital marketing.
Not sure how digital marketing fits into your overall business strategy? Do you want to learn more about the strategies best suited for your specific business? Book a free, no-obligation strategy call to chat with one of our Digital Strategists!
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