Nik Paprocki

Getting Your Website to the Top of Google: A Complete SEO Checklist for 2020

Did you know that the sites listed on the first page of Google have an average traffic share of 95.5%? If getting your website to the top of Google is on your 2020 marketing to-do list, you’re definitely not alone. There are dozens of reasons why having a high-ranking site is beneficial to your business. If you’re …

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How to Generate Leads Online for Your Toronto Small Business

Despite how easy it looks, generating leads online is just as labor-intensive as going door to door or planning a multi-media promotional saturation campaign. Part of the problem is that getting leads offline is often easier if there is a personal peer-to-peer connection. The problem is that such qualities rarely transfer online. For example. You …

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Overnight Success: Insider Secrets to Unearthing Hidden PPC Keywords for a Profitable PPC Campaign

If you’re trying to reach the top of the SERPs and snag those precious clicks from your competitors, there’s a good chance that you’ve already tried PPC keywords. A Pay-Per-Click campaign is a great way to boost your website to the top of the search results in a hurry. Organic SEO can take several months to …

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Pay-Per-Click: 10 Most Important PPC Trends and Practices You Need to Know in 2019

In 2017, seven million advertisers invested billions of dollars in pay-per-click advertising. The popularity of PPC is holding steady, even in the face of new forms of digital advertising. What should be clear is that you have a lot of competition when it comes to getting eyes and clicks on your ads. It’s a fundamental problem for …

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A Guide to Keyword Intent: A Google Keyword Research Masterclass

Google now processes over 40,000 searches each second. With so much opportunity to grab traffic, you might be playing in the Google Keyword Planner.  While it is great to do keyword research, one of the things many people miss when they create content is keyword intent. When you fail to understand user intent, your website …

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Smash Your Business Goals: 5 Tips on How to be More Decisive as an Entrepreneur

Decisiveness is one of the top qualities of a successful entrepreneur. In order to succeed in business, you need to make decisions quickly. If you struggle to make tough calls this will be slowing your business progress. We are here to help. Read on for 5 tips on how to be more decisive as an entrepreneur. …

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