Google is shaking up the web again. This time they are on a mission to make mobile browsing as quick as possible for everyone.
In this post, I’ve put together some of the key details you will want to know regarding Google’s new AMP initiative. The article also highlights the importance AMP for your websites SEO.
What is Accelerated Mobile Pages (AMP)?
Google has introduced Accelerated Mobile Pages (AMP) into its core ranking algorithm. Until recently, AMP was just for User Experience. Now, Google has backed it up – and is encouraging websites to implement it. Delivering a smoother and faster mobile experience for people browsing websites is what AMP aims to achieve.
Google is always embracing new open source technologies to strengthen the way it delivers search results based on keyword queries people type into their search engine. Much like how they heralded Schema.org and laid-low Dublin Core for Metadata.
AMP HTML is the latest open source initiative by Google which aims to provide mobile-optimized content that can load instantly everywhere.
I took a look at Google official announcement on the Google blog, here’s what they had to say about the current landscape of mobile browsing.
Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That’s because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely. – Official Google blog
Not into reading all about AMP right now? No worries, a lot of it is pretty technical in nature but be sure to check out this introduction video from the Google Chrome Developers YouTube channel.
You and I both know how frustrating it is trying to access a website that is taking forever to load, and more often than not we abandon those sites and move on pretty quickly.
Not only is it annoying when a website is not loading, but loading speeds have a direct impact on how Google ranks your site in its organic results.
Reduced page loading speeds will have a direct effect on your SEO; therefore, affecting your bottom line. Just imagine the lost revenue from potential customers that just get fed up and close the tab never seeing your excellent offer.
If you are curious to find out what your website’s page speed is right now, you can head on over to Googles PageSpeed Insights Tool and test it for yourself. It’s a great tool that will generate the results within a few seconds.
What implementing AMP into your site can do for you:
- Boost your SEO.
- Accelerate your website on mobile devices.
- Improve the user experience.
- Get more traffic from Google.
How WebSuitable can help implement AMP into your website:
WebSuitable – Ottawa web design service offers a complete implementation into your WordPress site which will add support for Accelerated Mobile Pages (AMP). Let us install and configure your website to follow the new standards of mobile browsing.
The open nature of Accelerated Mobile Pages will protect the free flow of information by ensuring the mobile web works better and faster for everyone, everywhere.
Get in touch with us today and ask about our AMP Setup for WordPress.