One in four people shop online at least once per week, and that number is only getting higher.
Your Shopify store has the potential to be seen by a lot of customers. But if you really want to get in front of the right people, you have to make sure that your Shopify SEO is on point.
There are plenty of Shopify SEO tips out there, but we’re here to tell you about some of the biggest mistakes you can make and how to avoid them.
Want to make the most of your Shopify store? Then read on to find out what to avoid when it comes to SEO.
Top 5 Shopify SEO Mistakes
1. Not Researching Keywords
Take the time to research the keywords that are relevant to the products you are selling so you can create collections that target those keywords.
For example, if you sell ceramics you might find a lot of people are looking at “ceramics for kids.” You can use this information to create a collection of ceramics for kids so that people will find your store when they search that keyword!
2. Missing Image Descriptions
Something that search engines understand really well is content. Something they don’t understand is a collection of random pixels. You may see a fine image of one of your products, but search engine bots see nothing special, so they don’t index your image.
How can you fix this? By adding ALT text to your images. This is how you tell search engines what they’re looking at. Use simple descriptions with a keyword each and those bots will be indexing your product pictures on image searches in no time.
3. Forgetting Redirects
As products come and go on your site, you’ll eventually end up removing some pages. But there are definitely some people that either bookmarked are shared a link to that page. That means those dreaded 404 errors are just around the corner for your innocent customers.
If you take a page down on your site, make sure that you redirect it to a new and relevant page. This helps keep customers on your site and reduces potential bounce rate. Lower bounce rates mean better SEO for Shopify.
4. Leaving the Sitemap Behind
Your Shopify site shows up in searches because search engines bots have crawled and indexed your site. But without access to your sitemap, those bots could miss and not index some of your pages.
Take the time to get your sitemap submitted to Google and other search engines so you can rest easy knowing that your pages will be indexed and searchable.
5. Too Many Tags
Having a blog is one of the best ways to create content that increases your SEO for Shopify. Tagging blog posts is a great way to create a collection of pages where similar content can be found together.
The issue here is that sometimes a blog post ends up with so many tags that it looks like an Instagram post. Having so many tags creates plenty of unnecessary pages that end up with duplicate content, and that hurts your Shopify SEO.
Best Shopify SEO Tips
These aren’t difficult Shopify SEO issues to deal with, but if you can avoid making them, you’ll be doing your store a huge service. Use our free SEO audit tool to find out how your site compares with your competition.
If you really want to stand out from the crowd, check out the services we offer and find the one that works best for you. We know SEO better than anyone in the business, so take advantage of everything we’ve got to offer!