MasterCard Canada conducted an interesting study not too long ago. It detailed how millennials shop. Although they still like to patronize local shops, they often do a lot of their research online first.
Yet, surprisingly, nearly 1/3 of Canadian retailers still don’t have a website! This is a major misstep, as millennials are only increasing their purchasing power. And, still, it’s not enough for a business simply to create a website. That website needs to rank on Google, include a robust blog, maximize SEO strategies, and convert visitors into loyal customers.
Let’s discuss four critical reasons why a Canadian digital marketing agency is essential to your business’ growth and overall success.
1. They’re More Cost Effective
As Canadian companies continue to acknowledge the importance of a strong digital marketing strategy, the demand continues to grow.
But, instead of driving the cost up, digital marketing remains more cost effective than traditional marketing.
Once you have a website in place, your digital marketing team can begin with small steps like SEO campaigns and blog posts with optimized keywords.
While Facebook ads and Google ads do come with a price tag, they’re far less expensive than traditional marketing methods, such as TV and radio ads.
2. They Will Get You Noticed More
In 2016, nearly 80% of all Canadian marketing executives stated that social media marketing contributed to their clients’ overall success.
That makes sense since, as of September 2017, Instagram has 800 million active members.
And that’s just Instagram. You still have the fruits of Facebook and Twitter campaigns to enjoy.
With such a wide audience, your Canadian firm will be able to run successful campaigns for you and engage a wider audience, all while tracking your growth and success.
3. Canadian Digital Marketing Caters to Mobile Customers
How many of us shop online from our mobile phone? How many of us read our favorite blogs from our mobile phones?
You’re not alone. The statistics surrounding the rise of mobile marketing are staggering.
Sixty-nine percent of our media time is spent on mobile devices. As mobile usage continues to eclipse the amount of time we spend on our desktop computers, it’s important to design mobile marketing strategies.
One of the first and most important steps is to make sure your website is optimized for mobile usage.
4. You Can Track Your Success
With digital marketing, there’s no guesswork involved. All results are measured by statistical data.
Google Analytics, for example, will monitor all of your customer’s actions, allowing you to tailor your marketing strategies to their preferences.
Beyond Google, there are a number of other tools out there that measure the number of clicks, likes, shares, and overall traffic you receive each day, enhancing that targeted approach.
Are You Ready for More Sales?
Did you know 90% of the digital marketing workforce has been educated in Canada?
That means a Canadian digital marketing agency is likely to be staffed by a strong team of men and women who understand the importance of this burgeoning field.
Here at WebSuitable, we’re the preferred SEO company for small business to enterprise companies in Canada.
We know digital marketing the way of the future and we love ushering new companies into this exciting era.
Scroll through our portfolio to see how we can transform your website into an eye-catching feast not only for millennials but for every consumer.
Also, we’re always up for an SEO chat. Feel free to contact us today! When our passion for business combines with yours, the sky’s our only limit.