1. Start with Keyword Research
In order to find out what your customers are searching for, you’ll need to do some keyword research.
The exact phrases they are typing into search engines are what you’ll need to identify. The more precise the better. Shopify recommends using an online tool to get keyword ideas. Doing this will increase the amount of organic traffic to your store.
When targeting those keywords, you’ll need two lists. The first will be of main keywords and the second LSI or related keywords. Utilize these keywords on pages throughout your store for optimum reach.
2. Update Your Blog Regularly
All Shopify stores come with a built-in blog page. It can be a major tool for Shopify SEO and increase traffic and sales, as well as give your store exposure. The blog’s content will also give you more to promote on social media.
A good start to blog content can be answers to common questions in your niche. If you’re selling dog collars, for example, a popular question may be “What is the best collar for my puppy”?
Keep adding fresh and relevant content to keep your blog up to date. Or get a service that manages your blog content writing for you.
3. Shopify Technical SEO
In addition to content, a great SEO Shopify strategy includes stellar technical SEO. This is all of the elements that a webmaster or an SEO service would take care of for you. Firstly, you should conduct on page SEO checks.
You should have a robots.txt file so search engine bots can easily crawl your site. Meta descriptions should also be optimized. This will ensure what customers see in their Shopify search results is concise and accurate.
4.Off Page Shopify SEO
Don’t forget your off page optimization as well. This covers all of the marketing of your store in other places on the web.
Create and maintain a robust social media presence. Build your backlink profile, which will be a part of the link building strategy discussed below. Make sure those backlinks are from authoritative sites.
5. Backlinks and Link Building
When search engines see quality sites link to your page, it’s a sign that your site is authoritative. When your link building is on point, your ranking in your niche gets higher and higher.
Building links, however, requires you to be proactive. Think about forming relationships and producing high-quality content.
Quality backlinks – incoming links to your webpage – are important. A good way to create them is by placing your store profile on places like Yelp, Amazon, and other sites.
6. Content Marketing
Good content inspires your customers and builds your brand. It can also help you be seen as an authority in your niche. Create a strategy to reach your audience on your site and social media channels like Instagram or Facebook.
Some examples of good content marketing could be a comprehensive FAQ section, podcasts, videos, or articles.
When creating content remember to keep it original, informative, and eye-catching.
7. Eliminate Duplicate Product Pages and Duplicate Content
Google penalizes duplication on your site, so you’ll want to avoid it.
Product pages are a common example of duplicate content. This frequently happens when multiple pages link to a product.
Sometimes duplication is unavoidable, though. In order to avoid being penalized, a canonical URL should be created. This way only one URL will be the original one and all traffic will be directed there.
8. Have a Great Homepage
Take a look at your homepage right now. Are its layout and content optimized?
A good homepage is easy to understand and allows a user to immediately know what the store is about. It’s also the place to let a potential customer know what unique value proposition you are offering.
All of your product pages and important pages should be visible here, and preferably be at the top of the page. A search box also helps them find specific items that may not be visible immediately.
Don’t forget as part of technical Spotify SEO to update your homepage’s title and its meta description.
9. Optimize Your Store’s Images
Your store’s images will need to be optimized, just like its text. Make sure you’re getting it right.
Give photos and images unique, descriptive alt-tags and file names. At the same time, don’t overstuff keywords. Smaller images and buttons do not need alt tags. Make sure you compress larger images.
Product images should be high quality and accurately portray what you’re selling.
10. Use Video as a Tool
A video format fits perfectly with the visual nature of most Shopify stores. It’s an essential tool in Shopify SEO, especially since YouTube is owned by Google. The video content on your site should be optimized, just like images and text are.
Think keywords, tags and hosting the video on YouTube as well as on your site. You don’t need to be an expert producer, either. You can use a specialist to create great video content for your brand.
Get More Shopify SEO Tips
Even the best Shopify stores need to keep their SEO strategy up to date at all times. Search engines ranking methods change, and you’ll need to keep evolving to stay at the top of the rankings.
Why not do an SEO audit on your Shopify site today? It’s free and can help you see where your SEO might need some work.